Make it the leading edge of your personal work, because it’s the single thing that will hold you back the most.
It took me a lot of time and energy to work up the courage to ask some pretty important people to work with me. What I found was that if I asked with the right intention, love in my heart, and a lot of humility, the answer was usually yes!
When you’re forging a path that no one else has ever walked, there will always be moments when you’re not sure whether to turn left or right. Sometimes you need to stand at the crossroads for a while before it becomes clear. It really shocked me at the beginning, but I’ve gotten used to it and now see that space as a creative space rather than a space of doubt.
You can’t be all things to all people.
It’s one thing to be really generous and give people a lot of value for free when you’re just starting out to entice them to get to know you. But when you have a core offering that has a lot of value, don’t think that making it cheaper will make people want it more. It’s quite the opposite. Be generous and, at the same time, stand up for the value that you offer!